Bridgit trademarks ‘Buy Now, Sell Later®’ as the business continues to dominate the home equity space

Sydney, Tuesday 6 October, 2026 – Bridgit has today announced the successful trademark of ‘Buy Now, Sell Later®’, marking a significant milestone for the business as it continues to dominate the home equity and bridging finance space.

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The registered trademark formally establishes exclusive rights to the ‘Buy Now, Sell Later®’, name. Bridgit coined the term in 2021 and has since embedded it across its brand, broker network and consumer communications as a simple way to describe buying your next property before selling your existing home.

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This milestone comes as Bridgit prepares to launch a major ‘Buy Now, Sell Later®’ campaign across radio, tv and out of home advertising, further establishing the proposition in the Australian property market.

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Comparing month on month (August to September 2026), Bridgit has seen an increase of 10% of bridging scenarios coming in showing strong demand for the product across Australia.

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Aaron Bassin, Founder & CEO, Bridgit, said on the milestone, “When we started Bridgit five years ago, we wanted to solve a problem so many homeowners face; having to sell their current home before they can confidently buy their next one. Five years later, we’ve helped more than 10,000 Australians do the opposite – buy now and sell later. Seeing a term we coined in 2021 become synonymous with what we do is an incredibly proud moment for us. Registering ‘Buy Now, Sell Later®’ is about more than protecting a name. It represents what we’ve built and where we’re going next as we continue finding better ways for Australians to unlock and use the equity they’ve built in their homes.”

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Since Bridgit launched in 2021, the business has helped over 10,000 Australian property owners move into their next home, surpassed a $1.1 billion loan book, and was awarded the national award at the 2026 MFAA ceremony for Fintech Lender of the Year.

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