Target Market Determinations

A Target Market Determination (TMD) document outlines the characteristics, financial situation, and needs of the potential consumers who would form the target market for a financial product. The document also specifies the conditions for distributing and selling the product, as well as any circumstances where a review of the TMD may be necessary.

The TMD includes:

• Target Market Description: outlines the product description and key attributes of the product, and the customers for whom the product is likely to be suitable
• Distribution Conditions: conditions and restrictions on the distribution of the product
• Review Trigger Reporting Requirements: specific events or circumstances that would require us to review and potentially update the TMD
• Record Keeping: establishes the information that distributors are required to provide and records Bridgit will complete and accurate records